instructions for disposing of 3 parts of packaging

Having talked to a lot of caring products manufacturers recently, we are putting out this picture in the hopes that it will inspire better communication between the manufacturers and their consumers. We know that many consumers want to be good with their packaging. But they cannot keep up with changes in packaging and the resulting confusion makes them despair of doing it right.

This small illustration, smaller than the bar code on the package, enables consumers to know what to do with the three components of the packaging they just acquired.

We hope all manufacturers will consider such simple instructions on their packaging going forward.