Struck by water
March 29, 2010
What does that have to do with wrapping? -almost nothing but it has a lot to do with our customers and their sustainability. We were reading an ariticle entitled Awash in Awareness: Knowing a Product’s “Water Footprint” May Help Consumers Conserve H2O.
water - is it scarce?
The article not only suggests that consumers would care how much water is used to produce a given product, but where that water came from and what processing or treatment it required. For example rainwater in New England vs. treated reservoir water in Arizona .
We know that some of our customers have Chief Sustainability Officers and most think about sustainability as an issue. Our impression is that this is geared around the carbon footprints for their various operations. We would love to hear from customers who are thinking about water use and what they are thinking and planning to do about it.
About the author:
Kate Putnam is the primary author of the Package Machinery blog and maintains the company's Twitter feed: @wrapsustainably, in which she shares her perspectives on trends in packaging – especially those involving sustainability.
Read Kate Putnam's Bio
